JACK IS HAPPY.....OR IS HE?
Jack has been watching the flyers as they come flying out of the centre each week and is a little flabbergasted to say the least.
The one thing Jack has noticed that is in common with a lot of these advertised events is the price…...far too low.
Why is it that those of you are happy to pay $12.00 for a game of ten pin that takes roughly 30 minutes (if there are only 2 of you) or you are happy to pay $17.00 to watch a movie for a couple of hours (not including food and drink) BUT when you price your bowling event, you charge anywhere from $5.00 to $10.00…….and then have the cheek to call it a tournament. You make me laugh you do!
To be honest, when I see an event advertised for bowls and the entry price is less than $20.00 per individual, I won’t give it a second look. To me it screams “YOU GET WHAT YOU PAY FOR”.
Don’t fire up an event with a flyer that advertises the same old boring format you always use, telling me lunches aren’t available and ask me for $10.00. I’d rather stay home with a bowl of popcorn and watch a good Clint Eastwood movie.
If you want to create interest, charge for what the event is worth. How do you know what its worth you say. Easy, first decide on the format, for e.g. Triples Classic where you may play Triples, pairs, 242, singles and Shanghai Singles (That’s 3 players in a game of singles together). Two greens, full rinks = 96 players. 2 days play? Your choice. Remember the longer they are there, the more money you make. Ok now you know some numbers.
Get in a caterer like Valley Caterers to do the lunches, tell them you have 96 players coming (don’t forget to tell the players catered lunches are available). Doesn’t cost you anything but the players will appreciate it and most importantly...remember it!
Now, price. Charge $75 per team minimum. Based on 32 teams, you have $2400 to play with. Put the majority, and I mean nearly all of it back into prizes.
Where you will make your money is raffles, have them going all day both days. Make sure the bar is open prior to the start of the event. Get them there early with a free morning tea with cheese n crackers.
Look there are an endless number of ways to make the event work but remember, if the format is fun and friendly, if the food is great and if your hospitality is exceptional…...then you are pretty much on the road to a successful event.
But please don’t call your $10 Gala a tournament…..it drives me nuts