JACK IS HAPPY.....OR IS HE?

Jack has been watching the flyers as they come flying out of the centre each week and is a little flabbergasted to say the least.
The one thing Jack has noticed that is in common with a lot of these advertised events is the price…...far too low.

Why is it that those of you are happy to pay $12.00 for a game of ten pin that takes roughly 30 minutes (if there are only 2 of you) or you are happy to pay $17.00 to watch a movie for a couple of hours (not including food and drink) BUT when you price your bowling event, you charge anywhere from $5.00 to $10.00…….and then have the cheek to call it a tournament. You make me laugh you do!
To be honest, when I see an event advertised for bowls and the entry price is less than $20.00 per individual, I won’t give it a second look. To me it screams “YOU GET WHAT YOU PAY FOR”.

Don’t fire up an event with a flyer that advertises the same old boring format you always use, telling me lunches aren’t available and ask me for $10.00. I’d rather stay home with a bowl of popcorn and watch a good Clint Eastwood movie.
If you want to create interest, charge for what the event is worth. How do you know what its worth you say. Easy, first decide on the format, for e.g. Triples Classic where you may play Triples, pairs, 242, singles and Shanghai Singles (That’s 3 players in a game of singles together). Two greens, full rinks = 96 players.  2 days play? Your choice. Remember the longer they are there, the more money you make. Ok now you know some numbers.

Get in a caterer like Valley Caterers to do the lunches, tell them you have 96 players coming (don’t forget to tell the players catered lunches are available). Doesn’t cost you anything but the players will appreciate it and most importantly...remember it!
Now, price. Charge $75 per team minimum. Based on 32 teams, you have $2400 to play with. Put the majority, and I mean nearly all of it back into prizes.
Where you will make your money is raffles, have them going all day both days. Make sure the bar is open prior to the start of the event. Get them there early with a free morning tea with cheese n crackers.

Look there are an endless number of ways to make the event work but remember, if the format is fun and friendly, if the food is great and if your hospitality is exceptional…...then you are pretty much on the road to a successful event.
But please don’t call your $10 Gala a tournament…..it drives me nuts

JACK


Comments

  1. I for one am more than happy to pay +/-$30 for a tourny and I know many others who are as I play with them.
    So long as I can potentially walk away with $150 in my pocket
    Doesn't the problem lie with die hard club administrators not adjusting to the demands of competitive bowlers?

    ReplyDelete
  2. I agree with the above and would like to add that if club administrators simply tried something new, outside the square, instead of sitting back and blaming everyone else then their club(s) may begin to prosper.
    Tournaments of a higher price and larger volume aren't the single solution to the problem...but it's a good start!

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  3. Both the previous comments have something in common - did you notice? Both talk in derogatory terms about club administrators. This tells me two things: they don't get involved themselves and they reserve the right to criticise those who do. That seems fair. There is something else that should not be overlooked. Many of our rank and file players (the real backbone of many clubs) are on fixed incomes and tend not to enter the higher priced tournaments. Should we ignore them?

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    Replies
    1. So i guess nobody is entitled to criticise administrators when criticism is deserved? That's simply a judgement call on your part when you state that "they don't get involved themselves and they reserve the right to criticise those who do"
      Another judgement you make is that "rank and file players (the real backbone of many clubs). I happen to know of many High Profile players that have taken up many positions within their club and are doing well in their respective positions.
      Also I believe that fixed incomes has very little to do with it. The tournament doesn't have to have a high entry fee, it simply has to be run well!
      So your statement tells me 1 thing....obviously an administrator that struggles perhaps?

      Delete
    2. I accept that there are some high profile bowlers involved in club administration and that a percentage of them may be doing well So why aren't they making the difference that Jack is looking for. We can snipe at each other for ever of course, but that fixes nothing. You have a problem with your club's administration? Get in and fix it!

      Delete
    3. I think you are drifting from the topic but however, the HP players in these roles that I'm aware of are doing very well and so is our club. You make a lot of assumptions and state no facts, wonder why?
      I'm not sniping, just saying it how it is :)

      Delete
  4. There is a slight problem starting to occur at bowls events. The new drink drive laws are showing up in bar turnover, lots of people are having tea/coffee or restricting to one small drink.So to rely on bar profits may not be the way of making money to allow full return of entry fee in prizes

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    Replies
    1. People will also spend on a good lunch and good raffles

      Delete
    2. Not all income is generated vi the bar. I've seen club's make a fortune on raffles plus if you choose to do your own food (as long as it is great food) then you can make a good wicket here also. If what you say is true then I'm at a loss as to how some of these tournaments that are been run by local clubs are a huge success?
      Sounds like more excuses to me!

      Delete
  5. Christine Robertson5 August 2015 at 13:10

    Lots of "anonymous" replies on here. Perhaps "Jack" is just playing with himself.. oops, by himself. Bar income? Not everyone lives within walking distance of your club, so don't be relying on that to turn a profit.

    ReplyDelete
    Replies
    1. Hi Christine,
      The option to comment anonymously has been left on so all bowlers have the opportunity to comment.....as not all will have accounts required to log in. That is why you are seeing so many anonymous comments.
      At the end of the day, those with accounts like yourself can log in and comment or alternatively sign their name to their comments if they so choose.
      Regards
      Bowls Wellington.

      Delete
    2. I think it has been stated a couple of times already that it isn't all about the bar.......however, how would you explain some club's such as ours having a turnover of 80k-100k every year???
      Come on clubs, stop using excuses and instead look for a way around it!

      Delete
  6. If anyone is not sure on how to run a bigger tournament but would like to give it a go and see if it works for their club or not I would be more than happy to help out

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    Replies
    1. Well done Raymond. Let us know how many take you up on the offer!

      Delete
  7. The Victoria Invitation pairs will be held for the 19th consecutive year on the weekend of sept 19 and 20. This event continues to attract the very best of nz bowlers along with many local representative s and some of the up and comers of the bowls scene. Internationals like Jamie Hill , Gary Lawson, Andrew curtain Ken Walker just to name a few along with the NZ pba representatives will be in attendance. No less than 17 national title holders as well as Australian open pairs winner 2011 Neville Rodda will clash with the very best Wellington and provincial representatives. so feel free to come along and watch some great games.
    You asked for a positive from a club , well here it is.

    Lou Newman - Victoria

    ReplyDelete
  8. The Victoria Invitation pairs will be held for the 19th consecutive year on the weekend of sept 19 and 20. This event continues to attract the very best of nz bowlers along with many local representative s and some of the up and comers of the bowls scene. Internationals like Jamie Hill , Gary Lawson, Andrew curtain Ken Walker just to name a few along with the NZ pba representatives will be in attendance. No less than 17 national title holders as well as Australian open pairs winner 2011 Neville Rodda will clash with the very best Wellington and provincial representatives. so feel free to come along and watch some great games.
    You asked for a positive from a club , well here it is.

    Lou Newman - Victoria

    ReplyDelete

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